You've Got What It Takes
you just need a little help.
The 3 biggest hurdles for innovators lie in gaining visibility, growing a fan base, and turning those fans into customers all while putting the territorial stake in the ground for competitors.
How can you leap over these hurdles like an Olympian?
Think of a brand as an investment portfolio. You put collateral into different stocks, and with time, the interest will compound – of course you have to put your time and effort into the right stocks.
Coca Cola began in 1886 – the brand is now worth 79 billion. Let that marinate for a bit.
There are three brand pheromones (ways to influence): a passport, a persona, and a promise. Together, these pheromones form your brand’s perception…what a prospect thinks about you. Consistently and proportionately release brand pheromones and never have a problem getting seen, getting paid, or making the competition irrelevant again.
Actually if you’re working a corporate 9-5, you’re already using these pheromones – your personal brand is the reason why you were hired in the first place. Let that simmer for a while.
Now the issue with inventors is that they believe a brand is a simple DIY project that can be thrown up on a wix website in 1 hour flat or that building a brand is as quick as buying a $5 fiverr logo.
Why waste time and money guessing? Stay in your zone of genius.
Our clients happily hand the reins over, and they sleep better at night for it. They feel confident knowing someone has their brand back…the same brand confidence that’s CRUCIAL in building the know, like, and trust factor that brings in revenue.
It all starts with a 30-minute Brand Primer. This is a preparatory and complimentary conversation to discover if Invent Your Empire is a mutual fit and how to move forward with a brand that’s both attractive and methodical. Don’t worry…we’ve got this.