You've Got What It Takes just need a little help.

Think of a brand as an investment portfolio. You put collateral into different stocks, and with time, the interest will compound – but regardless, you have to put your time and effort into the right stocks.

Coca Cola was worthless in 1886 – the brand is now worth 79 billion. Let that marinate for a bit.

The issue with inventors is that they believe a brand is a simple DIY project that can be flung on a Shopify website in one hour flat. Yet, all they waste is time.

It’s time to break the rules. Let me show you 5 Bad Habits that viral brands don’t want you to know about.