You've Got What It Takes

...you just need a little help.

Think of a brand as an investment portfolio. You put collateral into different stocks, and with time, the interest will compound – but regardless, you have to put your time and effort into the right stocks.

Coca Cola began in 1886 – the brand is now worth 79 billion. Let that marinate for a bit.

The issue with inventors is that they believe a brand is a simple DIY project that can be thrown up on a Shopify website in one hour flat. And they HAVE to believe that because they are doing it #allthethings themselves and know (because they’re brilliant) that time is one thing NOT to be wasted.