Every brand has a marketing promise…the one ideal that the product delivers. Because no one sets out to buy a product, they want to buy that one ethereal desire that can not be packaged. For example, Nike promises victory…they simply fulfill that through athletic performance wear. What most brands don’t know is that their marketing promises can extend to other regions of the business, like customer service and even how a product gets shipped.
Amazon promises time. They fulfill that promise by offering everything from “A to Z” in one place, in two days. They even branded their shipping program calling it “Prime.” So are you fulfilling your brand’s marketing promise in every aspect of your business? Check out this comprehensive graphic UPS put together to create your own shipping program that delivers results.