Let’s Plan Your Brand

Because You're Going to Change the World

No matter how simple your product is, you’re shaping someone’s experience. Whether that product saves lives, relationships, or even time, not telling the world about your brand with clarity is a disservice.

Selling is serving – you should never feel icky about that. Whether it’s the house that gives shelter, the food that provides nourishment, or the smartwatch that keeps schedule, the act fulfilling a desire through a sale of a product is making this world a better place.

You’re taking an awesome step in realizing that building a brand is in direct relationship to selling a product. And we’re here to help. Below we outline exactly how we work…take a look.

How We Roll

We have a simple 4-step brand process that’s easy to understand from start to finish. Your project is placed on our schedule once payment has been made, then we’ll welcome you as a newbee! You’ll receive weekly status reports, have your own client portal, and get backstage access to us via a private messaging app. Here’s a easy visual of your project with Invent Your Empire.


Step 1


Step 2


Step 3


Step 4
  1. The PRIMER phase includes initial introductions and a Brand Primer call to see if we’re a good fit…just like flirting.
  2. The PRE-WORK phase happens once you’ve become a new client. You’ll get a welcome guide and a brief to complete…we’re dating.
  3. The PROJECT phase is the actual strategy, design, and refinement being done…think of it like an engagement.
  4. The POST-WORK phase is after all approvals and includes off-boarding to get your brand off without a hitch…wedding bells.

Who We Go Bananas Over


Most inventors mistakenly think that an innovative product is enough to dominate the marketplace. They fail to realize that consumers don’t want their product; consumers want what the product promises. Only a distinctive brand backed by marketing science will deliver what consumers are willing to buy.

Our inventors have simple ideas. A simple idea is covered by one patent with few to none mechanical parts. They are willing to take the risk and build their empires as opposed to licensing with no creative/brand control. We serve entrepreneurial inventors who expand to 4 or more streams of income, including their product.

How You Get Customers Addicted

"Brain Picker"



Your brand’s message is carried by your prospects, patrons, and press – that can’t happen with a bad website, dated system, or ineffective method. If you have a specific problem, spend an hour with us and solve it.

"Brand Autopsy"



Is your brand stiff enough to have a cameo on The Walking Dead?

A Brand Autopsy is an examination to discover the cause of death or the extent of damage– no necromancer needed.

Audit payments are applied to brand/website services.

Schedule a complimentary Brand Primer for a complete proposal of deliverables.

"Brand Drama"



People spend billions of dollars on stories, whether that’s blockbuster movies, tv dramas, or chilling with Netflix. What if the same storytelling “lure” could be applied to your brand?

Brand Drama develops your brand’s plot with a hero, guide, plan, stakes, and call-to-action that can be applied to any product or division of your company.

We’ve been trained in the StoryBrand™ SB7  framework by Donald Miller, who’s been commissioned by big brands like Pantene and Intel to craft their marketing messages.

Schedule a complimentary Brand Primer for a complete proposal of deliverables.

*Depending on requirements, prices/deliverables may change. Payment plans available for services over $500. For more details, schedule your free Brand Primer HERE.

What's at Stake?

How much is unclear branding (message, experience) costing you? How many potential customers can’t see your product in the sea of competitors? What negative signals are you inadvertently sending? Customers who can’t see the clarity of why your product matters may have already cost you too much.


You’re the Brains. We’re the Brawn. But you’re also the Boss. We guarantee you’ll love our work, or we won’t stop until you do. We’re your secret weapon, and we’ve got your back.


“Your follow up contact has been incredible, well timed and in very reasonable amounts. The after – purchase survey was a great touch, showing that you are working hard to grow your business and at the same time appreciating your customers for their purchase and feedback.

Thank you so much for taking the time to design, manufacture and sell this product. I know that starting your own business is hard work, but you are rocking it and making a difference at the same time.”

– Aleece Kelley, Diaper Dawgs Customer