change your underwear. transform your life.

Wear Gratitude is the only underwear brand that expands human potential. Women effortlessly start their days with intention, develop the habit of gratitude, and transform their mindset in a digital era when mental wellness is a silent afterthought.

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ALTER-EGO

THE “PROVOCATEUR”

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UNFAIR ADVANTAGE

INNOVATION

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VILLIAN

INNER VOICE

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PROMISE

EMPOWERMENT

BRAND STRATEGY

“I think you have such a talent, a gift, a knack, I don’t know what it is…I learned so much…just your perspective on all of it. I feel like you understand where I’m coming from…it’s that connection, like it’s the feeling I want people to have.”

– Emily McNaughton, Wear Gratitude

We Help Awkward Brands Come Out of Puberty.

You’ve watched our training, read our accolades, and now you’ve seen what we can do. It’s time to activate your product’s brand power…and that starts with the right mentor. Call us your “Mr. Miyagi” – without the car waxing.