The Business of Bees

Not only do bees product the only insect food we eat, honey, but they are also directly or indirectly responsible for 50-80% of the world’s food supply. With the world’s food production being dependent on the honey bee pollination, we can safely say they are the most important insect EVAAAH.

Your role as an entrepreneur is JUST AS important. “According to the U.S. Small Business Administration (SBA), small businesses represent 99.7 percent of all employer firms. Since 1995, small businesses have generated 64 percent of new jobs, and paid 44 percent of the total United States private payroll, according to the SBA.”

Our economy thrives on the backs of small businesses like yours, not huge corporations. It’s your business’ potential that can provide jobs to others and stimulate the spending that cycles right back into job growth.

You’re a critical part of that honey bee population, but the similarity doesn’t stop there. This is the very reason I brand my services around bees. I call my tribe ‘BEES’ (Brands Everybody Envies).

Honey bees are social, adaptable insects, with a marked division of labor. A colony of honey bees inside a hive includes a queen, drones, and workers.


The Similarities of Bees + Brands

Hive: the hive is an enclosed structure where honey bees live. The hive is where the small business gives worker bees their tasks. This can be a physical location or virtual.

Colony: This is the workforce. Much like our work society, bees divide themselves into three different levels all with its own characteristics, roles, and responsibilities.

Drone: “The drone lives off the system until his purpose is fulfilled. Once his purpose is fulfilled he dies.” And with him, any dreams and hopes. Unfortunately this is the vast amount of workers, unhappy with their 9-5, yearning for something more.

But I’m not hating on drones, they are needed for the survival of the hive. The colony/economy NEEDS those willing to be in the workforce because the Queen B can not do it all herself. Most of us start off as drones as first before we see the greener grass.

Worker Bee: Ah, the industrious little worker bee. She’s the housekeeper, the nanny, the provider, the builder, the protector. She does it all – just like you, the entrepreneur. The worker bee tends to have so many hands on deck, most efforts are non-reproducing and simply busy work. Are you running around in circles without producing?

Queen Bee: the Queen is the heart and soul of the colony. She is the CEO, the decision-maker that moves the needle-point further. 

The Queen’s only job is to produce and unite. Have you ever seen a company ran without a boss of some sort? I haven’t. The Queen ensures the survival of the company. Without Queen leadership, a company won’t last very long. As a Worker B wearing 20 different hats, your ultimate goal is to ascend to Queen BEE status, a Brand Everybody Envies, where you own your own brand with entrepreneurial-focused leaders and workers.

Honey: The sweet profit, the fruit of your labor. Honey = money. A colony of bees may establish a functional hive with honeycomb in about a month, but it can take an entrepreneur months or even years.

In general, a new bee colony will not make a surplus of harvested honey (profit) in the first year. The first year is all about setting up shop and getting established. This means working on marketing and getting visible. B’ colonies need to make lots of wax (content, services, products) which take time and resources.

Doesn’t this sound oh too familiar?

So there you have it. Now you understand why we’ve branded ourselves around bees as it relates to entrepreneurs, specifically inventors and innovators. Think about the most symbolic “event” that happens when an inventor has an idea is the proverbial light bulb coming on. In the real world, no idea comes on perfectly. It’s usually a flicker.

Imagine a light bulb flickering, that humming sound…like the sound of a bee?


Let us make you into a bee of your own…a brand everyone envies.

The Business of Bees

by The Beekeeper time to read: 3 min