Have you already died without making it official yet?
Do you anxiously sit at your office desk…watching that little hand creep slowly to the 5 on the wall clock as if it were intentionally drawing out your drudgery?
You are destined for glorious things. You have great ideas, but you don’t know how to turn a business into a brand. Maybe you don’t even see the value of a brand or maybe you don’t know where to start. Perhaps, you’ve started but hit a plateau because you realized that Canva, proclaiming it could turn you into a designer, was a dirty lie.
Stay in your zone of genius. Leave the “branding” to the “brand” gals. You can always earn back money, but time is absolutely irreplaceable.
And one day your time will run out.
My mother was always an mystery to me – very private, very secret. She was a immigrant with poor writing skills who had worked beyond overtime to climb up the non-existent ladder of “assistant manager” at a gas station – that simply meant she didn’t have to scrub the toilets as often. She kept her dreams a secret, under lock and key.
Maybe she was embarrassed, thought she lacked the potential, or maybe she choose to see her dreams fulfilled in children. Her deepest, most hidden desire was to run her own business.
She envisioned opening an arcade back in her home country of Panama, to give the impoverished youth a place to immerse themselves in games and play, to forget about their current situations that afternoon, to live out a childhood she never experienced when she got pregnant at 13 and married a year later.
She penned those dreams down in a letter that was later read in her death by her children.
So as I laid at her feet in the hospital bed, her body ravaged by cancer, watching her struggle for every breath. She was unable to speak because of a stroke caused by an aneurism. Yet she voiced every life’s regrets with each lingering tear that rolled down her cheek…the only external response her body permitted. She mourned her life at the brink of her death.
One of her final wishes was to have yellow roses at her funeral.
My mother made one big mistake that so many of us make. She got comfortable with mediocrity, in believing that there would always be time. Instead of asking for professional help regarding the back pain that was really cancer in disguise, she popped some Advil as a temporary band-aid. Her passing was unnoticed by the world, but her death was my greatest lesson.
My body cried the moment of her death, but my soul wept for months. I fell until a debilitating depression, a shell of my former self. My only saving grace was that 9 months later, I would be expecting my first child…a brutal circle of life that kept mind off what I lost in anticipation of what I was about to gain.
You don’t have to wake up and go to a soulless job
But you still get a consistent paycheck without the 9-5 grind
While you get to watch your kids’ milestones instead of the babysitter
Growing your business in your pajamas
Being able to do what you want, when you want
And having others take care of what you don’t
I’m Aisha, Your Brand’s Secret Weapon.
As your strategist, I’ll turn your product into a prolific brand.
I’m also a wife and mom that lives in Texas with my Portuguese husband who graced me with a super complicated surname that no one can pronounce.
I stay home wrangling my two boys under 4 while running a baby brand. I have a Bachelor’s of Science degree in Graphic Design from the Art Institute that allowed me to hoard nearly 10 years of experience as a branding expert. Then I…
- Invented a patented product.
- It’s innovative design disrupted the competition.
- That product increased my revenue 919%.
- I’ve since created a line of consumer products.
- and I’ve mastered branding businesses.
From jobless to patented…
When I became a mom, I was looking for ways to cut costs because you know, graphic designers are paid in peanuts. Every new job I had only paid a few dollars more per hour than the last.
So to help with the budget, I decided to use cloth diapers. But man, that got downright nasty when laundry day arrived. I suddenly had an idea, and it came in the form of uniquely sized…sh*t mitts. Laugh as much as you want, but those mitts made cloth diapering more sanitary with less hassle.
And then imposter syndrome set it. I didn’t think I was “good enough” to invent something, didn’t think I’d be taken seriously (I mean c’mon, sh*t mitts).
In those moments, I remember my mother. I decided to stop relying on emotions and focus on facts. When I discovered forums of moms who had my same woes, I moved forward with my idea.
Business was certainly quiet for a while. Mainly because, as an introvert, I was uncomfortable with putting myself out there (again…sh*t mitts). But oh have I learned the perils of not leading with marketing, which is what I teach my clients. My business was something I was forced to believe in amidst rumors that the company I was working for was going in the red.
I was eventually laid off January 2014 during my second pregnancy. Those were tough times because my job carried the family insurance, so I basically picked which OB-GYN appointments were important…like the gender reveal – of course!
I’ve since created a brand of multiple products that tackle the unglamorous side of cloth diapering. When launching my signature disruptive innovation, the Spray Collar, in June 2014, my revenue skyrocketed 919% in one year.
Today my brand is sold in 50+ boutiques and is distributed both nationwide and internationally. That’s right, no big box stores. There are many paths to success that are right for some and not right for others. With sales channels on only Amazon.com and those small online boutiques, my product biz allows me to hang out most of the day in my pajamas while watching my boys grow up.
It doesn’t take a million, honey.
If you think that only having a multi-millionaire company will change your life, you’re wrong. Could a couple extra thousand dollars a month make a difference? Oh yea. You could take that vacation. You could finally visit that French restaurant or be home to watch your baby take his first step.
Although I decided to invent my empire, I don’t make a millions (yet), but my life has shifted. I can have chef meals delivered to my door. I can outsource my grocery shopping. I can buy a conference ticket to Vegas along with travel and accommodations. I can afford a high-end photoshoot with hair and makeup. And I want that shift for you.
This isn’t some scammy invention company. You’re not going to throw thousands into oblivion without seeing a return nor will I play the game of getting you to a certain point then giving you a “bon voyage” pat-on-the-ass wondering what to do next. I guide this agency with a team of designers and assistants behind me.
Jokes aside, I’ve been where you’re at, and I want to get you beyond that because let’s keep it real: 1) I feel great when my clients are mega successful 2) It makes me look good too.
I’m a person – YOUR person. I dare you to find an inventor, designer, marketer, consultant rolled up in 5’1 feet of brown goodness. No really, I’ll wait…
But holy cow, I made A LOT of mistakes.
Some small, some costly. Mistakes I can’t take back, but I can show others how to avoid. Others with unique ideas, just like yours. And if you’re reading this, I’m betting you need some help. If there’s anything that I’ve learned in business, it’s never to do it alone whether it’s creating, making, or marketing your idea. But don’t take my word for it, here’s what others have said…
“Aisha is highly motivated and intelligent worker. She is always coming up with cost effective and efficient ways to utilize our work resources. Her design skills are superb.”
– Ezra James, Co-Founder of Leviathan Media Group
Aisha is a pleasure to work with. I really like how she can take a few ideas and turn it into something really great based on her creative ability and great eye for design trends. I would love to work with her again anytime.”
– Mike Lallemont, Developer at The Freeman Company
“Aisha. AISHA. I just HOLLERED, okay? Flawless execution. Not like I expected anything less – as I said in our call- you’re a rare sort of talent. That said, this [branding] is clever, witty, and right on target.”
– Nicole Walters, Creator of 1K1Day
Our goal is to turn you into a Bee…a “Brand everybody envies.” Envy is the emotion that has Apple fans lined outside a door weeks before a product release. Envy is what sells out anything a Kardashian touches. You are more than a product or a patent. Our focus is creating an empire with you as Queen Bee…or King, we don’t discriminate.